6 September 2021

Great feedback for security fair in Fredericia with record visits

Both visitors and exhibitors were extremely satisfied with this year's Danish Security Fair, the preliminary analyzes show.

Recently, the 2021 edition of the security industry's major trade fair, Danish Security Fair in Fredericia, ended with a record number of visitors of 1322 professionals.

The organizers have already received a lot of data and feedback in their visitor and exhibitor analyzes after the fair, and it is a very encouraging read, says Charlotte Buus, project manager at MESSE C:

 - The answers show, among other things, that the majority of the visitors are decisionmakers, and they indicate that the visit is likely to form the basis for later purchases. In addition, visitors want to use the fair to network, be inspired and meet partners - and four out of five already report back that they will participate in the Danish Security Fair again in 2023.

- Among the exhibitors, there is also great satisfaction and reports of full return on investment. They had generally built even larger and more beautiful stands, and in total more than 500 exhibitor employees have been in action, states a satisfied Charlotte Buus.

The trade fair was the first in MESSE C after a year and a half of corona closure, and it created a very special atmosphere, says Charlotte Buus.

- It was great for the whole company to hold a trade fair again, to be busy and experience life in the whole house again. I also experienced that in the security industry there was great joy in being able to meet again, look each other in the eye, see the latest products and just network across the board.

We were obviously excited about how the influx would be in this unusual time, but the number of visitors exceeded all expectations. In fact, we can see from the figures that a fairly large proportion of the guests were first-time visitors, so it bodes well for the future, the project manager believes.

The Danish Security Fair was held with the support of several of the industry's organizations, including the Security Industry and TEKNIQ.

- When the fair is held again on 30.-31. August 2023, we expect to have an even larger field of partners in place. The vision is for the Danish Security Fair to be the security industry's major gathering point, source of inspiration and forum for fruitful collaborations. We are very much looking forward to further developing the fair over the next two years, states Charlotte Buus.